Christopher Stapelton and Charles Hughes both agree that the opening weekend at the box office determines how successful a movie will become. Prior to this box office buzz, movies must have media hype surrounding it. Stapleton and Hughes use the example of the movie “The Blair Witch Project” to highlight the importance of this emotional hype and the growing use of Mixed Reality to gain audience attention and increase revenue.
“The Blair Witch Project” is the most profitable film ever created (Stapelton and Hughes 124). This is overwhelmingly due to the Internet hype surrounding the movie before it was released. The film gathered a following of people even before it hit the box office. Mixed Reality is an interactive advertising device meant to suspend the viewer between what is virtual and what is real. It uses playful means to inspire viewers to attend a movie premiere. Movies are perfect storytellers, and they sell because of it. Success of films creates new products including clothing items, theme parks, and games. Mixed Reality is a way for move producers to almost create a “cult following before [the movie] is released” (Stapelton and Hughes 128). After all, popular movies inspire retail, which creates revenue for all involved.
Works Cited
Stapleton, C. and C. Hughes. "Applying Mixed Reality to Entertainment." Computer 35.12
(2002): 122-131.
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