Jonathan Gray knows that consumers cannot help but be influenced by hype when it comes to the media. Posters, previews, and other constant reminders of new television shows airing are buzzing around us every day. Because of this, our perception of these new shows becomes biased. However, the industry is completely dependent on hype. Millions of dollars go into these previews because hype creates revenue.
In Gray’s research, he studied two upcoming television shows (Six Degrees and Studio 60 On the Sunset Strip) and the hype that surrounded them. While on the Subway, Gray noticed the ads for Six Degrees because they were in the form of witty sayings and included a website to find out more. The sayings were meant to spark the interest of the consumers and persuade them to visit the website. Studio 60 previews were surrounded by controversy. In the preview was a shocking Saturday Night Live-like rant. This outrageous advertisement influenced the decision of the audience to tune in to the show.
Combining the findings of the two television shows, Gray notes that a great marketing campaign is a powerful thing (Gray 47). Grabbing an audience’s interests is the most important way to sell a product, especially when it comes to the media.
Works Cited
Gray, J. "Television Pre-views and the Meaning of Hype." International Journal of Cultural
Studies 11.1 (2008): 33-49.
No comments:
Post a Comment